Business Illustration - Comps


I thought I would show a couple of pieces that didn't make the cut on a recent job. For various reasons these didn't quite capture the idea or were too detailed in execution. It's more difficult to do visioning illustration like this for print versus the quick visioning I do on white boards. With the latter, it's just me and my take on it. With the other, it's a back and forth of refining the concept and the message. With this project, the client gave me some ideas of what they wanted and after I drew the first pass roughs, it made them think of things they didn't think of the first time. Or even made them realize that maybe this isn't message they wanted. Like I said, it's a back and forth of conversation and ideas. As an artist/business person, you can never take any rejection personally. You just move on. Ultimately I think we ended up with some nice pieces that do sell the ideas. As always, the process leaves a few unfinished ideas behind that may come into play another time.